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Background
Teamfight Tactics (TFT), developed and published by Riot Games, is a strategy auto-battler where players place champions on a hexagonal board, and battle it out in an 8-player match. The goal: outlast their opponents.
Its long-awaited mobile launch in APAC is finally here! The ask is to hype, launch, and sustain interest on socials, targeting long-time PC players while encouraging uptake from mobile players in the APAC regions.
Task
Our task was to create a film that complements the APAC Launch Video, involving social media influencers in the TFT gaming scene, building awareness of the mobile launch in APAC region.
Campaign
TFTm Drops the Beat
The launch of TFTm (Teamfight Tactics Mobile) coincides with their latest patch update, titled Remix Rumble, where they use music as a core gameplay mechanic. Combining elements from travel, music, and TFT's iconic mascots, this campaign allows fans to celebrate the game's arrival in their home countries.
Pre-Launch
Pengu's Adventures
A social contest activation where our Instagram and Facebook followers get to join Pengu’s adventures by pasting stickers on their chosen luggage image.
Launch
Hyper Roll Karaoke Challenge
Combining TFT Mobile and karaoke, we engaged influencers from different APAC regions to sing and play a 3v3v3 match in a moving vehicle. This film acted as a counterpart to complement the APAC launch video produced by the RIOT Games team, building awareness of the game's mobile launch.
^ Produced by the GOODSTUPH SG team
^ Produced by the RIOT Games Global team
Engagement
Guess The Song
A follow-up of the Hyper Roll Karaoke film, testing players on their knowledge of RIOT music.
Engagement
"Can Pengu" Series
Engagement content to get players to guess if Pengu can do a series of human activities.
Intro
Basketball
Dance
Drumming
Education
"Explained" Series
Educating beginners on the TFT lingo, easing their transition into the game, while serving as a refresher for returning players.
*Works shown are a small sample, not indicative of all the works produced for this series
Education
"Save It For Later" Series
Guides for beginners, returnees, and long-time players.
*Works shown are a small sample, not indicative of all the works produced for this series
AP Carry
Golden Spatula
Frontliners
Entertainment
Memes
Funny, entertaining, positive shareable content, perfectly suited for TFT’s tone of voice.
*Works shown are a small sample, not indicative of all the works produced for this series
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