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Challenge
Distinguishing ourselves in the sea of market alternatives and get owners to recognise Purina Dentalife as the winning Dental Treat.
Insight
Dogs lick their owner’s face as a compliment. Though loving and affectionate, 80% of dogs suffer from bad breath, causing owners to pull away seconds later.
Idea
Cleaner Teeth
for Fresher Breath
Show owners that Purina Dentalife can help them enjoy their dog’s affectionate gesture by getting rid of bad breath, while benefiting its dental health in multiple ways.
Carousel ad reaching out to dog owners who can #relate.
Awareness
Bad Breath
Replace plaque and tartar
Improve Dental Hygiene
To freshen your dog's breath.
With Purina Dentalife
Get yours today!
Is Not a Problem Anymore.
Right down to the gum line
Get a Sample!
Purina Dentalife
Consider
Video lead gen ad triggering dog owners’ natural reflex to flinch just by seeing a dog lick the screen like it’s their face.
With Purina Dentalife
Get yours today!
Smelling this
image already?
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