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Challenge

Distinguishing ourselves in the sea of market alternatives and get owners to recognise Purina Dentalife as the winning Dental Treat.

Insight

Dogs lick their owner’s face as a compliment. Though loving and affectionate, 80% of dogs suffer from bad breath, causing owners to pull away seconds later.

Idea

Cleaner Teeth
for Fresher Breath

Show owners that Purina Dentalife can help them enjoy their dog’s affectionate gesture by getting rid of bad breath, while benefiting its dental health in multiple ways.
 

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Carousel ad reaching out to dog owners who can #relate.

Awareness

Bad Breath

Replace plaque and tartar

Improve Dental Hygiene

To freshen your dog's breath.

With Purina Dentalife

Get yours today!

Is Not a Problem Anymore.

Right down to the gum line

Buy Now
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Get a Sample!

Purina Dentalife

Consider

Video lead gen ad triggering dog owners’ natural reflex to flinch just by seeing a dog lick the screen like it’s their face.

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With Purina Dentalife

Get yours today!

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Buy Now

Smelling this
image already?

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